The boutique as a gallery
Full homepage rethink. Real customer paintings hung in frames as the hero, three orientation doors, the shop arranged as three rooms, a salon proof wall mixing paintings with verified reviews, and a quiet numbers ledger.
The workshop
The preview room
Every redesign currently in flight, behind one door each. Preview pages are invisible to customers and Google until we flip them live; anything marked Live is already on the shop.
The classic
The proven DTC playbook done properly: lifestyle hero with one clear offer, value-prop strip, photo category cards, shoppable bestsellers with one-tap add, the kit as a featured split, real review carousel, customer-painting gallery grid, founder story and the sketchbook signup. No concept, just the pattern that converts, executed cleanly.
The brush library
All Brush Sets rebuilt as an atelier catalogue: a contents index with dotted leaders, Roman-numeral chapters from complete sets to care and carry, one-click add on every tile, trust interludes between shelves.
The colour room
All Paint Sets arranged by medium, each shelf washed in its own pigment: watercolour blue, acrylic violet, gift-set bronze. A pans-or-tubes explainer sits between the shelves.
The paper mill
Paper, Pads & Canvas on grain-textured paper with torn deckle dividers. Every card carries a spec stamp (gsm, cotton, primed) and a how-to-read-a-label interlude does the teaching.
PDP v3: the fold, rethought
Adds what each product type is missing in the first fold: kits say who they are for, paints and papers wear For Watercolour chips. Trust becomes one quiet line under the button and the gift ladder folds to a single line. Compare with any live page by removing ?view=abb-v3.
PDP v2: the clean page
Already live on all 113 products since 5 August. Left thumbnail rail, one card system for the whole buy box, feature strip with the customer line beneath the gallery. Shown here as the baseline the v3 preview builds on.
This page is unlisted: it is not in any menu and only people with the link will find it. Previews share the live basket, so adding to cart from a preview is a real add.
